AO Hospitality

The Culture Builder

A one-page document for who you are, what you stand for, and how your team behaves when no one is looking.

Inspired by the Cocoa Amore culture document. Fill in the form, watch your one-page culture statement build itself, export it as a PDF or Word file, or run a team workshop using the Coach Mode export.

Identity

Vision

0 chars

Use the "X for Y" trick — borrow a known thing's shape. "The Airbnb of…", "What X did for Y". Forces clarity.

Intent

0 lines

Verbs, not adjectives. "Educate through workshops" beats "be educational". Specific numbers if you have them.

Shared Values

0 lines

Pick words your team could defend in an argument. If "integrity" means the same to you as to a bank, it's filler.

Key Themes

0 themes

The feel of your brand, not the values. These are what a customer should sense without being told.

Is it Us?

0 lines

A staff-level filter for "should we do this thing?". End with the action — permission to move.

Make It Right!

0 lines

What staff do when something goes wrong, without escalating. The bit most culture docs forget.

Live preview

YOUR BUSINESS

CULTURE

Vision

Your vision appears here…
Intent
  • Add intent points
Shared Values
  • Add values

Key Themes

Add themes…
Is it Us?
  • Add decision questions
Make It Right!
  • Add recovery steps
Get Started
Culture Doc
Coach Mode
Important

Created by AO Hospitality. This is a free tool designed to support your journey, not be a substitute for professional advice. Please get your work validated by a professional in the field. Alun Pomfrett & AO Hospitality cannot be held liable for loss or damages.